Today’s botanical industry landscape will be described from the point of view of historical botanical drugs to current stakeholders. Basic botanical concepts critical to industry will be covered, including botanical ingredient nomenclature, standardization, and extract categorizations. Raw material to extract ratios will be explained as this is often how the strength of commercial extracts is determined. This talk will provide insight to a closely allied field of herbal industrial standards with a largely academic approach.

3 learning objectives:

• To understand the US changing pharmacognosy perspective and current USP nomenclature standards.
• To understand industrial definitions of standardization, and the relationship to bioactivity in the European Union.
• To understand industrial use of dry extract ratios.