With the increasing popularity of herbs comes increased threat to wild sources, increased risk of poor-quality herbs entering the market, and increased need to be growing them closer to home.

This panel will consider some of the challenges and opportunities facing herb growers, herb buyers and herb users today in the search for highest quality and best price. It will discuss how  localizing the supply chain may help ensure quality, sustainability, and transparency in herbal medicine, and how herbalists can better support the farm to farmacy supply chain.